How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world /

This is a monograph, manual and manifesto by one of the world's leading graphic designers. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designe...

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