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Political advertising in the United States /

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Political advertising is as important as ever. Ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors,...

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Bibliographic Details
Main Authors: Fowler, Erika Franklin (Author), Franz, Michael M., 1976- (Author), Ridout, Travis N., 1974- (Author)
Format: Book
Language:English
Published: Boulder, Colorado : Westview Press, a member of Perseus Books Group, [2016]
Subjects:
Advertising, Political > United States.
Television in politics > United States.
Political campaigns > United States.
POLITICAL SCIENCE / Political Process / Elections.
SOCIAL SCIENCE / Media Studies.
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