http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Introduction -- What explains the persistence of a local press? -- Communities and their media -- Communities: what they are! -- The history of a crisis: internal factors -- The history of a crisis: external factors -- The present state of play -- Newspapers in decline -- The growth of alternative media -- Anticipating the future -- Transitioning to a new order -- Generic strategies -- Strategies for a turbulent future -- Mechanisms of local media -- Newspaper production -- Digital printing -- Marketing advertising space -- Marketing the product -- Resource partitioning -- Value activities -- Measuring the field -- Endgame?
Includes bibliographical references and index.