Cover Image

Marketing strategy for the creative and cultural industries /

Bibliographic Details
Main Author: Kolb, Bonita M. (Author)
Format: Book
Language:English
Published: London ; New York : Routledge, 2016.
Series:Mastering management in the creative and cultural industries.
Subjects:
Arts > Marketing.
Performing arts > Marketing.
Cultural industries > Management.
Description
Physical Description:xiii, 246 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781138913622
1138913626
9781138913639
1138913634