Cover Image

New perspectives in luxury branding.

Bibliographic Details
Main Author:	Emerald Group Publishing Limited
Format:	Book
Language:	English
Published:	Bingley, UK : Emerald Group Publishing, [2015]
Series:	Emerald gems.
Subjects:	Brand name products. Luxuries > Marketing.

Similar Items

Luxury brand management : a world of privilege /
by: Chevalier, Michel, 1943-
Published: (2008)

Luxury brand management in digital and sustainable times : a new world of privilege /
by: Chevalier, Michel, 1943-, et al.
Published: (2020)

The SAGE handbook of luxury brand management and marketing /
Published: (2026)

The cult of the luxury brand : inside Asia's love affair with luxury /
by: Chadha, Radha
Published: (2006)

The road to luxury : the evolution, markets and strategies of luxury brand management /
by: Som, Ashok, et al.
Published: (2015)

Real luxury : how luxury brands can create value for the long term /
by: Pinkhasov, Misha
Published: (2014)

Luxury fashion branding : trends, tactics, techniques /
by: Okonkwo, Uché
Published: (2007)

Branding : a very short introduction /
by: Jones, Robert
Published: (2017)

Harvard business review on brand management.
Published: (1999)

Meta-luxury : brands and the culture of excellence /
by: Ricca, Manfredi
Published: (2012)

Brand new justice : the upside of global branding /
by: Anholt, Simon
Published: (2003)

Luxury world : the past, present and future of luxury brands /
by: Tungate, Mark, 1967-
Published: (2009)

Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players /
by: D'Alessandro, David F.
Published: (2001)

The brand gym : a practical workout for boosting brand and business /
by: Taylor, David
Published: (2003)

The essential brand book : over 100 techniques to increase brand value /
by: Ellwood, Iain
Published: (2002)

The ultimate book of business brands : insights from the world's 50 greatest brands /
by: Dearlove, Dez
Published: (1999)

Customize the brand : make it more desirable and profitable /
by: Nilson, Torsten H., 1949-
Published: (2003)

Kids and branding in a digital world /
by: Gunter, Barrie
Published: (2016)

Branding : in five and a half steps : the definitive guide to the strategy and design of brand identities /
by: Johnson, Michael, 1964-
Published: (2016)

Citizen brand : 10 commandments for transforming brands in a consumer democracy /
by: Gobé, Marc
Published: (2002)

Brands and branding /
Published: (2004)

Brand new brand thinking /
Published: (2002)

International luxury brand strategy /
Published: (2019)

Branding : [brand strategy, design, and implementation of corporate and product identity] /
by: Vaid, Helen
Published: (2003)

Customer experience branding : driving engagement through surprise and innovation /
by: Gad, Thomas
Published: (2016)

Luxury retail management : how the world's top brands provide quality product and service support /
by: Chevalier, Michel
Published: (2012)

Building brand identity in the age of social media : emerging research and opportunities /
by: Ekhlassi, Amir, 1979-, et al.
Published: (2018)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

The road to luxury : the evolution, markets and strategies of luxury brand management /
by: Som, Ashok, et al.
Published: (2015)

Brand new justice : the upside of global branding /
by: Anholt, Simon
Published: (2003)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Ingredient branding : making the invisible visible /
by: Kotler, Philip
Published: (2010)

Holistic approaches to brand culture and communication across industries /
Published: (2018)

Brand immortality : how brands can live long and prosper /
by: Pringle, Hamish
Published: (2008)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

Brand relations management : bridging the gap between brand promise and brand delivery /
by: Apéria, Tony
Published: (2004)

The global brand : how to create and develop lasting brand value in the world market /
by: Hollis, Nigel
Published: (2008)

Global brand strategy : unlocking brand potential across countries, cultures and markets /
by: Van Gelder, Sicco, 1964-
Published: (2003)

The economy of brands /
by: Lindemann, Jan
Published: (2010)