Strategic brand management for B2B markets : a road map for organizational transformation /

Bibliographic Details
Main Author:	Sarin, Sharad (Author)
Format:	Book
Language:	English
Published:	New Delhi : SAGE Publications, 2016.
Edition:	Second edition.
Subjects:	Branding (Marketing) Brand name products > Management. Product management. Branding (Marketing) > India. Brand name products > India > Management. Product management > India. Industrial marketing.

Description
Physical Description:	xxiv, 301 pages : illustrations ; 22 cm.
Bibliography:	Includes bibliographical references (pages 290-294) and index.
ISBN:	9789351505518 9351505510