Selling Ronald Reagan : the emergence of a president /

How did Ronald Reagan go from being a Hollywood actor to one of the most formidable campaigners in American history? Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce.' Journalists therefor...

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Bibliographic Details
Main Author:	De Groot, Gerard J., 1955- (Author)
Format:	Book
Language:	English
Published:	London ; New York : I.B. Tauris, 2015.
Subjects:	Reagan, Ronald. Governors > California > Election. Political campaigns > California > History > 20th century. United States > Politics and government > 1963-1969. United States > Politics and government > 1969-1974.

Table of Contents:

The speech
Hardening of the categories
'You guys are absolutely crazy'
Old tactics, new faces
Those boys from BASICO
The Great Pretender
Drowning in milk
'What are you going to do about Berkeley?
'Who shot Lincoln?'
'Hey, this guy could be president someday.'