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Retailing management /

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Bibliographic Details
Main Author: Levy, Michael, 1950-
Other Authors: Weitz, Barton A., Grewal, Dhruv
Format: Book
Language:English
Published: New York : McGraw-Hill Education, [2014]
Edition:Ninth edition.
Subjects:
Retail trade > Management.
Table of Contents:
  • SECTION I THE WORLD OF RETAILING
  • 1 Introduction to the World of Retailing
  • 2 Types of Retailers
  • 3 Multichannel Retailing
  • 4 Customer Buying Behavior
  • SECTION II RETAILING STRATEGY
  • 5 Retail Market Strategy
  • 6 Financial Strategy
  • 7 Retail Locations
  • 8 Retail Site Location
  • 9 Human Resource Management
  • 10 Information Systems and Supply Chain Management
  • 11 Customer Relationship Management
  • SECTION III MERCHANDISE MANAGEMENT
  • 12 Managing the Merchandise Planning Process
  • 13 Buying Merchandise
  • 14 Retail Pricing
  • 15 Retail Communication Mix
  • SECTION IV STORE MANAGEMENT
  • 16 Managing the Store
  • 17 Store Layout, Design and Visual Merchandising
  • 18 Customer Service
  • Appendix Starting Your Own Retail Business
  • SECTION V CASES.