http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Fuzzy optimization and multi-criteria decision making in digital marketing
Preface acknowledgment -- Fuzzy MCDM in digital market place : background -- A literature survey on the usage of fuzzy MCDM methods for digital marketing -- Fuzzy multi-criteria decision making methods for e-commerce issues -- Fuzzy structural models and based applications in digital marketplace -- Selection of digital marketing tools using fuzzy AHP-fuzzy topsis -- Using dematel to build decision model of online reputation management for improving the services of marketing -- Application of fuzzy mcdm for strategic decision making in digital market place -- Enhanced selling on digital space via matching buyer and seller preferences using fuzzy mcdm method -- Some generalized intuitionistic fuzzy geometric aggregation operators with applications in multi-criteria decision making process -- Fuzzy and soft poly-optimization in the digital environment examples -- Advance fuzzy MCDM analysis in digital market place -- Applying the fuzzy analytical network process in digital marketing -- Fuzzy nominal classification using bipolar analysis -- Fuzzy multi-criteria decision making methods applied to usability software assessment : an annotated bibliography -- Fuzzy MCDM analysis in different segment of digital market place -- A fuzzy based decision support tool for appraisement of supplier's quality assurance practices -- Multi-criteria decision making models for sustainable and green supply chain management based on fuzzy approach -- Multi-criteria fuzzy analysis of competitiveness comparative evaluation of regional development.
Includes bibliographical references and index.
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series