rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Fuzzy optimization and multi-criteria decision making in digital marketing
  name:
    name part: Kumar, Anil
    name part: 1980-
    role:
      role term: editor.
  name:
    name part: Dash, Manoj Kumar
    role:
      role term: editor.
  name:
    name part: EBSCOhost
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: pau
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Preface acknowledgment -- Fuzzy MCDM in digital market place : background -- A literature survey on the usage of fuzzy MCDM methods for digital marketing -- Fuzzy multi-criteria decision making methods for e-commerce issues -- Fuzzy structural models and based applications in digital marketplace -- Selection of digital marketing tools using fuzzy AHP-fuzzy topsis -- Using dematel to build decision model of online reputation management for improving the services of marketing -- Application of fuzzy mcdm for strategic decision making in digital market place -- Enhanced selling on digital space via matching buyer and seller preferences using fuzzy mcdm method -- Some generalized intuitionistic fuzzy geometric aggregation operators with applications in multi-criteria decision making process -- Fuzzy and soft poly-optimization in the digital environment examples -- Advance fuzzy MCDM analysis in digital market place -- Applying the fuzzy analytical network process in digital marketing -- Fuzzy nominal classification using bipolar analysis -- Fuzzy multi-criteria decision making methods applied to usability software assessment : an annotated bibliography -- Fuzzy MCDM analysis in different segment of digital market place -- A fuzzy based decision support tool for appraisement of supplier's quality assurance practices -- Multi-criteria decision making models for sustainable and green supply chain management based on fuzzy approach -- Multi-criteria fuzzy analysis of competitiveness comparative evaluation of regional development.
  note: Anil Kumar and Manoj Kumar Dash.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Telemarketing
  subject:
    topic: Multiple criteria decision making
  subject:
    topic: Decision making
    topic: Mathematical models
  subject:
    topic: Data envelopment analysis
  classification: HF5415.1265 .F89 2016
  classification: 658.8/72
  related item:
    title info:
      title: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
  identifier: 9781466688094
  identifier: 1466688092
  identifier: 9781466688087
  identifier: 1466688084 (hardcover)
  identifier: 9781466688087 (hardcover)
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 151030
    record change date: 20260609154106.3
    record identifier: in00003605862