Cover Image

Membership marketing in the digital age : a handbook for museums and libraries /

Bibliographic Details
Main Authors: Rich, Patricia (Author), Hines, Dana (Author), Siemer, Rosie (Author)
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: Lanham, Maryland : Rowman & Littlefield, [2016]
Series:American Association for State and Local History book series.
Subjects:
Association marketing.
Direct marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • The meaning of membership
  • Planning for membership
  • Membership and fundraising
  • The membership program
  • Leadership, management, and staff
  • Membership acquisition
  • Membership retention and renewals
  • Direct mail
  • Selling memberships: the art of on-site sales
  • Marketing the membership program
  • Digital marketing for membership
  • Benchmarking success in membership
  • The math of membership
  • What's next in membership.