Creating value with big data analytics : making smarter marketing decisions /

Bibliographic Details
Main Author: Verhoef, Peter C. (Author)
Corporate Author: Ebook Library
Other Authors: Kooge, Edwin (Editor), Walk, Natasha (Editor)
Format: eBook
Language:English
Published: London : Routledge, 2016.
Subjects:
Online Access:Connect to the full text of this electronic book

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