Creating value with big data analytics : making smarter marketing decisions /
| Main Author: | Verhoef, Peter C. (Author) |
|---|---|
| Corporate Author: | Ebook Library |
| Other Authors: | Kooge, Edwin (Editor), Walk, Natasha (Editor) |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Routledge,
2016.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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