rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Creating value with big data analytics
    sub title: making smarter marketing decisions
  name:
    name part: Verhoef, Peter C.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Kooge, Edwin
    role:
      role term: editor.
  name:
    name part: Walk, Natasha
    role:
      role term: editor.
  name:
    name part: Ebook Library
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  note: Peter Verhoef, Edwin Kooge and Natasha Walk.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Consumer profiling
  subject:
    topic: Big data
  subject:
    topic: Marketing
    topic: Data processing
  classification: HF5415.32 .V475 2016
  classification: 658.8/3
  identifier: 9781317561910
  identifier: 1317561910
  identifier: 9781138837959
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 160111
    record change date: 20250816223437.3
    record identifier: in00003604544