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Sports marketing. 2016-2017 /

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: eBook
Language:English
Language Notes:Text in English.
Published: Loganville, GA : Richard K. Miller & Associates, [2016]
Edition:17th edition.
Series:RKMA market research handbook series.
Subjects:
Sports > United States > Marketing > Handbooks, manuals, etc.
Sports > United States > Marketing > Statistics.
Sports > Marketing > Handbooks, manuals, etc.
Sports > Marketing > Statistics.
Marketing research > United States > Handbooks, manuals, etc.
Electronic books.
Handbooks and manuals.
Statistics.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Part I: The U.S. sports market
  • Part II: Sports market segments
  • Part III: Sports media
  • Part IV: Major events
  • Part V: Professional league sports
  • Part VI: Women's sport leagues
  • Part VII: Collegiate & high school sports
  • Part VIII: Fighting sports
  • Part IX: Golf
  • Part X: Motorsports
  • Part XI: Tennis
  • Part XII: Organized sports/competitions
  • Appendix A. Academic centers
  • Appendix B. Analysts
  • Appendix C. Associations
  • Appendix D. Periodicals
  • Appendix E. Sports commissions.