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Sports marketing. 2016-2017 /

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: eBook
Language:English
Language Notes:Text in English.
Published: Loganville, GA : Richard K. Miller & Associates, [2016]
Edition:17th edition.
Series:RKMA market research handbook series.
Subjects:
Sports > United States > Marketing > Handbooks, manuals, etc.
Sports > United States > Marketing > Statistics.
Sports > Marketing > Handbooks, manuals, etc.
Sports > Marketing > Statistics.
Marketing research > United States > Handbooks, manuals, etc.
Electronic books.
Handbooks and manuals.
Statistics.
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource (521 pages).
Bibliography:Includes bibliographical references (pages 501-509).
ISBN:9781577832331
1577832337