Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity /

Bibliographic Details

Main Author:	Everett, Lesley (Author)
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	philadelphia : Kogan Page, 2016.
Subjects:	Branding (Marketing) Social responsibility of business. Corporate culture. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book