http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
one company's secret weapon for innovation
1 videodisc (22 min.) : sound, color with black and white sequences ; 4 3/4 in.
Explores the innovative design process used by one of the world's top industrial design firms as they tackle the challenge of redesigning the shopping cart in five days.
Originally broadcast July 13, 1999 as a segment of: Nightline.
Host: Ted Koppel ; ABC News correspondent: Jack Smith.