The Deep dive : one company's secret weapon for innovation /

Explores the innovative design process used by one of the world's top industrial design firms as they tackle the challenge of redesigning the shopping cart in five days.

Bibliographic Details
Corporate Authors: ABC News, Films for the Humanities (Firm)
Other Authors: Koppel, Ted, 1940 February 8-, Smith, Jack
Format: Video DVD
Language:English
Published: Princeton, NJ : Films for the Humanities & Sciences, [2004]
Subjects:
Description
Summary:Explores the innovative design process used by one of the world's top industrial design firms as they tackle the challenge of redesigning the shopping cart in five days.
Item Description:Title from container.
Originally broadcast July 13, 1999 as a segment of: Nightline.
Videorecording.
Physical Description:1 videodisc (22 min.) : sound, color with black and white sequences ; 4 3/4 in.
Format:DVD.