Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world /

Bibliographic Details
Main Author:	Mora, Pierre, 1955- (Author)
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Cham ; New York : Springer, [2016]
Series:	Management for professionals.
Subjects:	Wine tourism > Case studies. Advertising > Wine. Wine industry > Management > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9783319244815 3319244817