Trademark valuation : a tool for brand management /

Bibliographic Details
Main Authors: Smith, Gordon V., 1937- (Author), Richey, Susan M., 1950- (Author)
Corporate Author: Ebook Library
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, [2013]
Edition:Second Edition.
Series:Wiley finance series.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781118283189
111828318X
9781118286272
1118286278