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Campaigns that shook the world : the evolution of public relations /

Bibliographic Details
Main Author: Rogers, Danny (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: London ; Philadelphia : Kogan Page, 2015.
Subjects:
Advertising campaigns > Case studies.
Political campaigns > Case studies.
Branding (Marketing) > Case studies.
Public relations > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
ISBN:0749475102 (electronic bk.)
9780749475109 (electronic bk.)