Best-worst scaling : theory, methods and applications /

Bibliographic Details
Main Authors:	Louviere, Jordan J. (Author), Flynn, Terry N. (Author), Marley, A. A. J. (Author)
Format:	Book
Language:	English
Published:	Cambridge ; New York : Cambridge University Press, 2015.
Subjects:	Scaling (Social sciences) Scaling (Social sciences) > Mathematical models.

Description
Physical Description:	xx, 342 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references (pages 316-331) and indexes.
ISBN:	9781107043152 1107043158