http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Branded interactions digitale markenerlebnisse planen and gestalten
359 pages : illustrations (some color) ; 27 cm.
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases, discovering a demographic, defining an action plan, designing an interface, delivering a quality product and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.
Set-up. The brief -- The team -- Project planning -- Technology -- Interview: Design and technology / Tom Acland -- Process. Workflow models -- The branded interaction design process -- Discover: the analysis phase. Understand the business -- Understand the brand -- Understand the user -- Define the goal -- Interview: Service design / Brian Gillespie -- Define: the strategy phase. Plan the product or service -- Plan the brand experience -- Plan the user experience -- Define the metrics -- Interview: HumanKind and digital brand strategy / Alexander Wipf -- Design: concept and visuals. Design direction & detailed design -- Generate ideas -- Design the user experience -- Design the user interface -- Interview: Digital first / David Linderman -- Design gesture interactions -- Interview: Gesture interaction / Professor Michael Zollner -- Prototyping & testing -- Interview: Fashion goes mobile / Markus Aller & Joachim Bader -- Deliver: documents and production. Create a style guide -- Interview: Multiscreen strategies / Precious -- Create UX guidelines -- Monitor production -- Project launch & debrief -- Interview: Interactive brand communication for Benetton / Alfio Pozzoni -- Distribute: BixD rollout and updates. Implement the BixD -- Interview: Interaction in public spaces / Joachim Sauter -- Refine & update the BixD -- Interview: Designing a mobile operating system / Peter Skillman -- Interview: Personal interaction / Marco Spies.
Translated into English from the original German.
Includes bibliographical references (pages 356-358) and index.