Emerging perspectives on the mobile content evolution /
This book seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry for those within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasti...
| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Hershey, Pennsylvania :
Information Science Reference,
[2016]
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| Series: | Advances in multimedia and interactive technologies (AMIT) book series.
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| Subjects: |
| Summary: | This book seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry for those within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies. |
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| Physical Description: | xxvi, 438 pages : illustrations ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 380-425) and index. |
| ISBN: | 9781466688384 1466688386 |