Managing online reputation : how to protect your company on social media /

Bibliographic Details
Main Author:	Pownall, Charlie
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2015.
Series:	Palgrave pocket consultants.
Subjects:	Internet in public relations. Corporate image. Reputation. Social media. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Machine generated contents note:
1.Introduction. The New AbnormalPART I
UNDERSTANDING 2.Defining Online Reputation Threats 3.Strategic & Financial Threats 4.Societal, Cultural & Political Threats5.Legal & Behavioral Threats6.Operational & Technological Threats PART II
PLANNING 7.Identifying Online Reputation Threats 8.Analyzing & Mitigating Online Reputation Threats9.Learning How To Listen 10.Preparing For A Crisis PART III
DEFENDING 11.Handling Online Issues & Incidents 12.The Changing Face of Crises13.Responding To A Crisis 14.Recovering From A Crisis The Online Reputation Management Survival Kit.