Advances in advertising research. (Vol. VI), The digital, the classic, the subtle, and the alternative /

Bibliographic Details

Corporate Authors:	EBSCOhost, International Conference on Research in Advertising
Other Authors:	Verlegh, Peeter (Editor), Voorveld, Hilde (Editor), Eisend, Martin (Editor)
Format:	Conference Proceeding eBook
Language:	English
Published:	Wiesbaden : Springer Gabler, [2016]
Series:	Research
Subjects:	Advertising. Electronic books.
Online Access:	Connect to the full text of this electronic book