The global code : how a new culture of universal values is reshaping business and marketing /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
St. Martin's Press,
[2015]
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| Edition: | First edition. |
| Subjects: |
Table of Contents:
- Part one. The global tribe : Who they are ; Where they live ; How they travel
- Part two. How they set the standards : The global code for beauty ; The global code for luxury ; The global code for pleasure
- Part three. Global codes : The global code for survival ; The global code for adaptability and change ; The global code for leadership
- Part four. The future of our planet : The global code for higher education ; The global code for millennials ; The great divide : the U-curve
- Conclusion : The satellite tribe.