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The global code : how a new culture of universal values is reshaping business and marketing /

Bibliographic Details
Main Author: Rapaille, Clotaire (Author)
Format: Book
Language:English
Published: New York : St. Martin's Press, [2015]
Edition:First edition.
Subjects:
Culture diffusion.
Globalization > Economic aspects.
Culture and globalization.
Cosmopolitanism > Economic aspects.
Values > Economic aspects.
Industries > Social aspects.
Marketing > Social aspects.
Description
Physical Description:xi, 291 pages ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781137279712
1137279710