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Adaptive marketing : leveraging real-time data to become a more competitive and successful company /

Bibliographic Details
Main Author: Johnston, Norm (Author)
Format: Book
Language:English
Published: New York, NY : Palgrave Macmillan, 2015.
Edition:First edition.
Subjects:
Internet marketing.
Marketing > Data processes.
Table of Contents:
  • Foreword
  • Acknowledgements
  • A few words about data
  • The world's largest focus group
  • #happy customers
  • Exploring the spectrum
  • Blurred lines
  • Heavy lifting
  • Light touch
  • Through the looking glass.