Adaptive marketing : leveraging real-time data to become a more competitive and successful company /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Palgrave Macmillan,
2015.
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| Edition: | First edition. |
| Subjects: |
| Physical Description: | xii, 225 pages : illustrations ; 25 cm |
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| Bibliography: | Includes bibliographical references (pages 213-219) and index. |
| ISBN: | 9781137462923 1137462922 |