APA (7th ed.) Citation

Johnston, N. (2015). Adaptive marketing: Leveraging real-time data to become a more competitive and successful company (First edition.). Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Johnston, Norm. Adaptive Marketing: Leveraging Real-time Data to Become a More Competitive and Successful Company. First edition. New York, NY: Palgrave Macmillan, 2015.

MLA (9th ed.) Citation

Johnston, Norm. Adaptive Marketing: Leveraging Real-time Data to Become a More Competitive and Successful Company. First edition. Palgrave Macmillan, 2015.