Asian brand strategy : building and sustaining strong global brands in Asia /

Bibliographic Details
Main Author:	Roll, Martin, 1967-
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015.
Edition:	2nd edition.
Subjects:	Brand name products > Asia > Management. Brand name products > Asia > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
ISBN:	113735917X (electronic bk.) 9781137359179 (electronic bk.)