rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Playing to Win: How Strategy Really Works by A.G. Lafley & Roger L. Martin
  name:
    name part: L Martin, Roger
    role:
      role term: filmmaker.
  name:
    name part: Gurley, Gordon
    role:
      role term: filmmaker.
  name:
    name part: Lafley, A.G.
    role:
      role term: filmmaker.
  name:
    name part: Kanopy (Firm)
  type of resource: moving image
  genre: videorecording
  genre: Nonfiction films.
  genre: Internet videos.
  origin info:
    place:
      place term: cau
    date issued: 2015
    issuance: monographic
  language:
    language term: und
  physical description:
    form: remote
    extent: 1 online resource (streaming video file)
  abstract: Program Highlights Game-changing choices that trounce the competition. Why your goal must be winning, not just playing well. Choosing the right metrics to support your strategy. Most companies aren't winning today"”not because of the economy, rapid change, or rising complexity. It's because they confuse strategy with vision and don't make the critical decisions it takes to win. Using the example of PandG's dramatic turnaround of its Olay skincare line, A.G. Lafley and adviser Roger Martin prescribe a disciplined approach to five strategic choices. First, define your winning aspiration"”that is, choose "what" you want to be the best at (in PandG's case, to be a leading skincare brand). Then, determine "where" you'll play (PandG's mass-market channel to a younger buyer). This opens up your possibilities for being distinctive and helps you choose "how" to win (PandG's unique products). Then tap or develop the capabilities to deliver what your competitors cannot. Lastly, identify the management systems you'll need to maintain your winning position. During A.G. Lafley's tenure as Chairman and CEO, PandG's market value grew by over
  note: Title from title frames.
  note: Electronic resource.
  note: Originally produced by Kantola Productions in 2013.
  note: Mode of access: World Wide Web.
  note: In English
  subject:
    topic: Business Skills
  subject:
    topic: Leadership Training
  identifier: 1093767 Kanopy
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: VDU
    record creation date: 150908
    record change date: 20260324182057.9
    record identifier: in00003592738
    language of cataloging:
      language term: eng