Playing to Win: How Strategy Really Works by A.G. Lafley & Roger L. Martin.
Program Highlights Game-changing choices that trounce the competition. Why your goal must be winning, not just playing well. Choosing the right metrics to support your strategy. Most companies aren't winning today"”not because of the economy, rapid change, or rising complexity. It's...
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| Format: | Video |
| Language: | Undetermined |
| Language Notes: | In English |
| Published: |
[San Francisco, California, USA] :
Kanopy Streaming,
2015.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Program Highlights Game-changing choices that trounce the competition. Why your goal must be winning, not just playing well. Choosing the right metrics to support your strategy. Most companies aren't winning today"”not because of the economy, rapid change, or rising complexity. It's because they confuse strategy with vision and don't make the critical decisions it takes to win. Using the example of PandG's dramatic turnaround of its Olay skincare line, A.G. Lafley and adviser Roger Martin prescribe a disciplined approach to five strategic choices. First, define your winning aspiration"”that is, choose "what" you want to be the best at (in PandG's case, to be a leading skincare brand). Then, determine "where" you'll play (PandG's mass-market channel to a younger buyer). This opens up your possibilities for being distinctive and helps you choose "how" to win (PandG's unique products). Then tap or develop the capabilities to deliver what your competitors cannot. Lastly, identify the management systems you'll need to maintain your winning position. During A.G. Lafley's tenure as Chairman and CEO, PandG's market value grew by over |
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| Item Description: | Title from title frames. Electronic resource. |
| Physical Description: | 1 online resource (streaming video file) |
| Playing Time: | Du:ra:ti |
| Format: | Mode of access: World Wide Web. |