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Handbook for science public information officers /

Bibliographic Details
Main Author: Shipman, W. Matthew (Author)
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: Chicago : The University of Chicago Press, 2015.
Series:Chicago guides to writing, editing, and publishing.
Subjects:
Communication in science > Handbooks, manuals, etc.
Technical writing > Handbooks, manuals, etc.
Communication of technical information > Handbooks, manuals, etc.
Science news.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Why science PIOs matter (and communication 101)
  • Finding stories and deciding what to write about
  • Writing stories
  • Pitching stories
  • Illustrating stories with multimedia
  • Getting scientists to tell their stories
  • Telling the story yourself: social media and blogs
  • Measuring your story's success: metrics
  • Stories you don't want: crisis communications
  • Conclusion: The science PIO commandments.