Advertising and Marketing on the Internet.
Is the Internet "Marketing Heaven" or just an overrated marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing and advertising on the Internet. Special topics include target audiences, structura...
| Corporate Author: | |
|---|---|
| Format: | Video |
| Language: | Undetermined |
| Language Notes: | In English |
| Published: |
[San Francisco, California, USA] :
Kanopy Streaming,
2015.
|
| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Is the Internet "Marketing Heaven" or just an overrated marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing and advertising on the Internet. Special topics include target audiences, structural considerations, efficiency, closure and critical issues in Web-page design. |
|---|---|
| Item Description: | Title from title frames. Electronic resource. |
| Physical Description: | 1 online resource (streaming video file) |
| Playing Time: | Du:ra:ti |
| Format: | Mode of access: World Wide Web. |