Fast Food Off the Shelf (Por que quebro Mc Donald's en Bolivia?).

In December of 2002, McDonald's had to shut down their restaurants in Bolivia. The company cited financial problems, but the real reasons were to be found elsewhere. Bolivia may be a small, poor nation on the global market, but a country's fierce local food culture can be sometimes a more...

Full description

Bibliographic Details
Corporate Author: Kanopy (Firm)
Other Authors: Martínez, Fernando
Format: Video
Language:Undetermined
Language Notes:In Spanish, Subtitles in English
Published: [San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:
Online Access:Connect to this streaming video
Description
Summary:In December of 2002, McDonald's had to shut down their restaurants in Bolivia. The company cited financial problems, but the real reasons were to be found elsewhere. Bolivia may be a small, poor nation on the global market, but a country's fierce local food culture can be sometimes a more powerful factor than economic clout. In his first feature-length documentary, Fernando Martinez shows what happened, a story driven by the characters behind the events and their life stories, such as renowned cooks and a review of popular sayings about the Bolivian food. The symbolism is obvious when a multinational giant is 'brought to its knees' by a country's traditions and heritage. Goteborg International Film Festival - Sweden 2011 Miradas.Doc, Guia de Isora International Documentary Film Festival - Spain 2011
Item Description:Title from title frames.
Electronic resource.
Physical Description:1 online resource (streaming video file) : digital, sound, color
Playing Time:Du:ra:ti
Format:Mode of access: World Wide Web.