Communication Is Power: Mass Media and Mass Persuasion.
Examines advertising as a prelude to understanding the forms of mass persuasion. Investigates violence in the media and studies the history of persuasion in newspapers and magazines. Also examines the growing influence of electronic media in politics and dramatizes the controversial issues of politi...
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| Format: | Video |
| Language: | Undetermined |
| Language Notes: | In English |
| Published: |
[San Francisco, California, USA] :
Kanopy Streaming,
2015.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Examines advertising as a prelude to understanding the forms of mass persuasion. Investigates violence in the media and studies the history of persuasion in newspapers and magazines. Also examines the growing influence of electronic media in politics and dramatizes the controversial issues of political advertising and news management. Includes a Student Activity Book written by media authority Jeffrey Schrank. |
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| Item Description: | Title from title frames. Electronic resource. |
| Physical Description: | 1 online resource (streaming video file) |
| Playing Time: | Du:ra:ti |
| Format: | Mode of access: World Wide Web. |