Multi-Channel Retailing.
Today's consumer has other options to satisfy their needs besides brick and mortar retail operations. Many traditional chains now call themselves multichannel retailers with both on-site and off-site divisions. Both national and regional chains such as Crate and Barrel and Marshall Field are ex...
| Corporate Author: | |
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| Format: | Video |
| Language: | Undetermined |
| Language Notes: | In English |
| Published: |
[San Francisco, California, USA] :
Kanopy Streaming,
2015.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Today's consumer has other options to satisfy their needs besides brick and mortar retail operations. Many traditional chains now call themselves multichannel retailers with both on-site and off-site divisions. Both national and regional chains such as Crate and Barrel and Marshall Field are examined to show the benefits of this retail trend. |
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| Item Description: | Title from title frames. Electronic resource. |
| Physical Description: | 1 online resource (streaming video file) |
| Playing Time: | Du:ra:ti |
| Format: | Mode of access: World Wide Web. |