http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Planning and Producing the Advertisement
1 online resource (streaming video file)
Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store.
Originally produced by D.E. Visuals in 2001.