rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Planning and Producing the Advertisement
  name:
    name part: Kanopy (Firm)
  type of resource: moving image
  genre: videorecording
  genre: Nonfiction films.
  genre: Internet videos.
  origin info:
    place:
      place term: cau
    date issued: 2015
    issuance: monographic
  language:
    language term: und
  physical description:
    form: remote
    extent: 1 online resource (streaming video file)
  abstract: Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store.
  note: Title from title frames.
  note: Electronic resource.
  note: Originally produced by D.E. Visuals in 2001.
  note: Mode of access: World Wide Web.
  note: In English
  subject:
    topic: Marketing; Advertising and PR
  identifier: 1090945 Kanopy
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: VDU
    record creation date: 150908
    record change date: 20260324182036.4
    record identifier: in00003590786
    language of cataloging:
      language term: eng