Planning and Producing the Advertisement.
Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertis...
| Corporate Author: | |
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| Format: | Video |
| Language: | Undetermined |
| Language Notes: | In English |
| Published: |
[San Francisco, California, USA] :
Kanopy Streaming,
2015.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store. |
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| Item Description: | Title from title frames. Electronic resource. |
| Physical Description: | 1 online resource (streaming video file) |
| Playing Time: | Du:ra:ti |
| Format: | Mode of access: World Wide Web. |