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Direct Response, Out-of-Home and Supplemental Media.

Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo-direct mail, shared mail, and responding to inquiries generated from Internet advertising. Shows examples of outdoor advertisin...

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Bibliographic Details
Corporate Author: Kanopy (Firm)
Format: Video
Language:Undetermined
Language Notes:In English
Published: [San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:
Marketing; Advertising and PR
Nonfiction films.
Internet videos.
Online Access:Connect to this streaming video

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