rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Direct Response, Out-of-Home and Supplemental Media
  name:
    name part: Kanopy (Firm)
  type of resource: moving image
  genre: videorecording
  genre: Nonfiction films.
  genre: Internet videos.
  origin info:
    place:
      place term: cau
    date issued: 2015
    issuance: monographic
  language:
    language term: und
  physical description:
    form: remote
    extent: 1 online resource (streaming video file)
  abstract: Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo-direct mail, shared mail, and responding to inquiries generated from Internet advertising. Shows examples of outdoor advertising: paper posters, painted bulletins, truck panels, plastic banners, moveable billboards, digital outdoor, spectaculars, and mall-face boards. Examples of transit advertising include bus panels, wrapped-painted vehicles, travel-station dioramas, bus shelters and bus benches. Suggests strategies to gain maximum effectiveness from yellow-page advertising and "opt-in" email advertising.
  note: Title from title frames.
  note: Electronic resource.
  note: Originally produced by D.E. Visuals in 2009.
  note: Mode of access: World Wide Web.
  note: In English
  subject:
    topic: Marketing; Advertising and PR
  identifier: 1046916 Kanopy
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: VDU
    record creation date: 150908
    record change date: 20260324171423.6
    record identifier: in00003590780
    language of cataloging:
      language term: eng