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Qualitative Consumer Research. Episode 7.

A video from ECU’s archive of documentaries and teaching films. This program provides a brief introduction to and demonstration of four DOS and Macintosh software programmes designed to assist in the coding, storage, retrieval and analysis of qualitative research data. Produced by David Crewes.

Bibliographic Details
Corporate Author: Kanopy (Firm)
Other Authors: Crewes, David
Format: Video
Language:English
Published: [San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:
Consumers > Research.
Consumer behavior > Research.
Marketing research.
Nonfiction films.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:A video from ECU’s archive of documentaries and teaching films. This program provides a brief introduction to and demonstration of four DOS and Macintosh software programmes designed to assist in the coding, storage, retrieval and analysis of qualitative research data. Produced by David Crewes.
Physical Description:1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Format:Mode of access: World Wide Web.