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Qualitative Consumer Research. Episode 1.

A video from ECU’s archive of documentaries and teaching films. In this introductory program Professor Hill describes the scope of qualitative research together with the guiding principles and the specific issues involved in data collection, analysis and writing up of the report. Produced by David C...

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Bibliographic Details
Corporate Author: Kanopy (Firm)
Other Authors: Crewes, David
Format: Video
Language:English
Published: [San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:
Consumers > Research.
Consumer behavior > Research.
Marketing research.
Nonfiction films.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:A video from ECU’s archive of documentaries and teaching films. In this introductory program Professor Hill describes the scope of qualitative research together with the guiding principles and the specific issues involved in data collection, analysis and writing up of the report. Produced by David Crewes.
Physical Description:1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Format:Mode of access: World Wide Web.