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Qualitative Consumer Research. Episode 14.

A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crew...

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Bibliographic Details
Corporate Author: Kanopy (Firm)
Other Authors: Crewes, David
Format: Video
Language:English
Published: [San Francisco, California, USA] : Kanopy Streaming, 2015.
Subjects:
Consumers > Research.
Consumer behavior > Research.
Marketing research.
Nonfiction films.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.
Physical Description:1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
Format:Mode of access: World Wide Web.