Predictive marketing : easy ways every marketer can use customer analytics and big data /
| Main Authors: | , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2015]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Part 1: A Complete Predictive Marketing Primer. Big Data and Predictive Analytics Are Now Easily Accessible to All Marketers
- An Easy Primer to Predictive Analytics for Marketers
- Get to Know Your Customers First: Build Complete Customer Profiles
- Managing Your Customers as a Portfolio to Improve Your Valuation
- Part 2: Nine Easy Plays to Get Started with Predictive Marketing. Play One: Optimize Your Marketing Spending Using Customer Data
- Play Two: Predict Customer Personas and Make Marketing Relevant Again
- Play Three: Predict the Customer Journey for Life Cycle Marketing
- Play Four: Predict Customer Value and Value-Based Marketing
- Play Five: Predict Likelihood to Buy or Engage to Rank Customers
- Play Six: Predict Individual Recommendations for Each Customer
- Play Seven: Launch Predictive Programs to Convert More Customers
- Play Eight: Launch Predictive Programs to Grow Customer Value
- Play Nine: Launch Predictive Programs to Retain More Customers
- Part 3: How to Become a True Predictive Marketing Ninja. An Easy-to-Use Checklist of Predictive Marketing Capabilities
- An Overview of Predictive (and Related) Marketing Technology
- Career Advice for Aspiring Predictive Marketers
- Privacy and the Difference Between Delightful and Invasive
- The Future of Predictive Marketing
- Appendix: Overview of Customer Data Types.