Advertising layout. visual direction. Pt. 2 :

Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “o...

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Bibliographic Details
Corporate Author:	Kanopy (Firm)
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:	Advertising layout and typography. Color in advertising. Commercial art. Advertising > Psychological aspects. Internet videos. Nonfiction films.
Online Access:	Connect to this streaming video

Description
Summary:	Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines.
Physical Description:	1 online resource (1 video file, 18 min. 41 sec.) : digital, stereo., sound, color
Format:	Mode of access: World Wide Web.