rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: marketing series
    sub title: promotion
    part number: 7
    part name: The marketing mix
  title info:
    title: Marketing mix
    sub title: promotion
  name:
    name part: Kanopy (Firm)
  type of resource: moving image
  genre: videorecording
  genre: Internet videos.
  genre: Nonfiction films.
  genre: Short films.
  origin info:
    place:
      place term: cau
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (1 video file, approximately 30 min.) : digital, .flv file, sound
  abstract: Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v conventional promotion.
  note: Title from title frames.
  note: Originally produced by TV Choice in 2013.
  note: Mode of access: World Wide Web.
  subject:
    topic: Marketing
  subject:
    topic: Advertising
  subject:
    topic: Direct marketing
  subject:
    topic: Ethics
  identifier: 1097002 Kanopy
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: UtOrBLW
    record creation date: 140813
    record change date: 20260324165356.3
    record identifier: in00003587020
    language of cataloging:
      language term: eng