Marketing mix. Price.
Key topics covered in this video include: Pricing strategies, Price & income, Elasticity of demand, Penetration pricing, Promotional & premium pricing, Skimming, Price discrimination.
| Corporate Author: | Kanopy (Firm) |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
[San Francisco, California, USA] :
Kanopy Streaming,
2014.
|
| Subjects: | |
| Online Access: | Connect to this streaming video |
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