Cover Image

Marketing mix. Price.

Key topics covered in this video include: Pricing strategies, Price & income, Elasticity of demand, Penetration pricing, Promotional & premium pricing, Skimming, Price discrimination.

Bibliographic Details
Corporate Author: Kanopy (Firm)
Format: Video
Language:English
Published: [San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:
Price regulation.
Marketing.
Internet videos.
Nonfiction films.
Short films.
Online Access:Connect to this streaming video
Description
Summary:Key topics covered in this video include: Pricing strategies, Price & income, Elasticity of demand, Penetration pricing, Promotional & premium pricing, Skimming, Price discrimination.
Item Description:Title from title frames.
Physical Description:1 online resource (1 video file, approximately 35 min.) : digital, .flv file, sound
Format:Mode of access: World Wide Web.